Dr. Jyoti Mishra

Dr. Jyoti Mishra has worked extensively in academic administration in various capacities at reputed Pune-based B-Schools and previously came from Dayananda Sagar University, Bangalore. Recently, two research scholars were awarded doctoral degrees under her supervision. She has authored and published a book titled Digital Business, aligning with the SPPU syllabus through Himalaya Publications. She hails from the holy city of Varanasi and completed her bachelor's, master's, and doctoral degrees from Banaras Hindu University (BHU–a Central University). She has consistently maintained a high academic record during her studies and has received numerous awards in both academics and co-curricular activities. Her areas of interest include Marketing and Finance specialization subjects, as well as Market Research. She has presented and published more than 25 research papers in reputed peer-reviewed national and international journals and edited books. She brings with her rich teaching experience of around 25 years at both the Master's and undergraduate levels.